In 2018, Glidden began selling paint on Amazon. We needed a fun way to educate people about this new purchase behavior, so we landed on the simple idea: With Glidden available online, the world is your paint store.
Now, all you need to do for color inspiration is just look around.
We teamed up with the city of Nashville and local businesses to launch our Right Color Right Now campaign. Every street became an aisle and every surface a swatch.