The Sears loyalty and rewards program, Shop Your Way, has over 20M members. But, most of these people don't even realize they have award points piling up in their accounts. We call these points, The Unredeemed, and they can only remain unused for so long before they grow restless and come seeking redemption.
Don't be haunted by your unredeemed Shop Your Way points.
We teamed up with YouTube content creators, Cooridor Digital, to create some web-exclusive content that would drive SYW members to redeem their points online.