As part of Sprint's Cut Your Bill in Half promotion we collaborated with agency, Translation, on a fun 360 campaign utilizing one of Sprint's most baller assets, NBA star, Kevin Durant. (OKC KD. Not Warriors KD)
On the court KD's a killer, and he brought that same tenacity to the courtroom where he lead his firm, Kevin Durant & Associations, in a fight to help customers break free from shackles of overpriced wireless bills.
The campaign featured TV, online video, OOH, OLA, and social all driving to a site where people could upload their bills to join the Half-Action action and switch to Sprint.