Our paint. Your pride.

Meaningful transformation can start with a simple change, like painting. It’s this belief that led us to developing a new brand purpose for the 130-year-old paints and coatings company:

PPG exists to change more than just the surface.

We worked with Chelsea director Peyton Wilson to create an anthem spot that would establish this new “higher calling” and re-introduce PPG to a paint category that lacks humanity and tends to only focus on the functional aspects of paint.

In addition to our :30 and :15 second spots, this campaign also featured a series of :06 second bumpers that tout product through a more human lens.